As a (relatively) new platform, most Quora users are early adopters, and often very forward thinking. Which means that a subject such as ‘Growth Hacking‘ – a term perhaps still unheard of by many – is a popular area of discussion. There are some truly valuable insights into how leading brands have attained huge growth in traditionally unconventional ways.
But firstly, what is growth hacking? Aaron Ginn provides an excellent answer to this question, which I have summarized here a little:
growth hacker (noun) – one who’s passion and focus is pushing a metric through use of a testable and scalable methodology.
A growth hacker finds a strategy within the parameters of a scalable and repeatable method for growth, driven by product and inspired by data. Growth hacking’s goal are based in marketing but driven by product instincts. A growth hacker lives at the intersection of data, product, and marketing.