No budget? Here’s how to accelerate word-of-mouth marketing for your social enterprise

Mar12

According to a study by Nielson, 92 percent of consumers believe recommendations from their friends and family over all forms of advertising. Word-of-mouth marketing is powerful, and lucky for those with limited budgets, it can also be free.

Nielson Piechart
In a crowded space this is a huge opportunity, and you ought to be taking advantage of it. Here’s how. Continue reading “No budget? Here’s how to accelerate word-of-mouth marketing for your social enterprise” »

How to make your marketing 12x more powerful with social proof

Feb24

“To be persuasive, we must be believable; to be believable, we must be credible; to be credible, we must be truthful.” – Edward R. Murrow.

A lot of things go into our decision making. When viewing this through a marketing lens, credibility is certainly one of those important factors. And one of the most powerful ways of achieving credibility in the online space is through social proof.

Did you know, for example, that consumer reviews are 12x more trusted than vendor descriptions? People don’t always trust a brand, but they always trust other consumers.

Social Proof
Social proof (the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior) is incredibly powerful. If it isn’t a key piece of your marketing messaging right now, here are a few ideas for how it could be. Continue reading “How to make your marketing 12x more powerful with social proof” »

Customer Acquisition for Social Enterprise: Optimizing Your Online Marketing Funnel

Dec20
Like most social enterprise marketing strategies, online customer acquisition strategies – and the marketing funnel – ties closely to the setup used by any other for-profit company.

The key difference? Messaging. But that’s not what we’ll be talking about in this post.

Today, let’s take a look at the key elements to the marketing funnel social enterprises should be using to increase customer acquisition, the potential blockages in ineffective funnels, and how to optimize yours.

Continue reading “Customer Acquisition for Social Enterprise: Optimizing Your Online Marketing Funnel” »

Best (& Free) Nonprofit Marketing Tools You’ll See Success With Immediately

Jun20

Everyone has experienced the pain of trying to reach lofty goals with limited resources. It’s hard to argue, though, against the premise that nonprofit marketers understand this challenge better than anyone else.

Having limited resources (both time and budget) is an everyday experience for anyone working in the nonprofit space. In fact, a 2014 study by the Case Foundation and Social Media for Nonprofits suggested that over 50% of nonprofits had one or less staffers overseeing their social media marketing efforts, while The Nonprofit Marketing Guide tells us that only 1/3 of nonprofits have a formal marketing strategy.

It’s data like this which shows us why every nonprofit marketer LOVES stumbling across an effective, free marketing tool, platform, or tactic.

Continue reading “Best (& Free) Nonprofit Marketing Tools You’ll See Success With Immediately” »

Indiegogo marketing mistakes that can ruin a campaign before it begins

Oct25

Since I launched the crowdfunding marketing consulting arm of my business, I’ve been fortunate to be involved in a number of very successful crowdfunding campaigns (mostly on Indiegogo, a few on Kickstarter).

Due to the massive success of the crowdfunding industry, the perception is that it’s “easy”. Many individuals and businesses are jumping on the bandwagon, anticipating their idea on the back of a napkin will have brought in six-figures in funding by the end of next month.

Unfortunately, this leads to much frustration and many failures. In fact, almost 80% of Indiegogo campaigns fail.

There are a number of core elements required for a successful campaign, from marketing to manufacturing, and the mistakes I’ve seen made could be a book.

In this post, however, I wanted to offer an insight into a few key questions that ought to be asked right at the start. Questions that, if asked, can prevent a campaign being doomed before it even begins.

indiegogo marketing
Continue reading “Indiegogo marketing mistakes that can ruin a campaign before it begins” »