Marketing secrets of the leading 25 nonprofits

Aug17
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I discovered the 2016 M+R Benchmarks Study last week. It looks at a broad range of marketing data from participating nonprofits, such as email messaging, email list size, fundraising, online advocacy, web traffic, Facebook, Twitter, and mobile programs.

The findings of this study are fascinating. It’s concise and easy-to-understand (you can download it for free here), and offers great insight on what today’s nonprofits are doing when it comes to digital marketing.

My favorite section is when it transitions from discussing average benchmarks and explores the exceptional. What are the best of the best doing to drive fundraising and engagement through their marketing?

For the purposes of this analysis, they look at the 25 organizations with the largest year-over-year growth in total dollars raised online and assessed what makes their marketing strategy so effective. Let’s dig in…

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Create a content marketing strategy that actually works (plus a free content calendar template)

Jan20
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Far too many brands confuse “output” with “outcome”, and there are few places where this is more evident than content marketing.

So. Much. Noise.

It’s a problem that’s causing brands to waste thousands of dollars and hours every year on marketing that offers limited value.

Content Marketing
Content marketing shouldn’t be about creating content simply for the sake of it, or because everyone else is doing it. It should be tied to very specific business goals and aligned with your overall strategy.

Here are the six steps (and the exact content calendar template) I’ve used to build out my content marketing strategy for the upcoming year.

(If you already have your strategy and just here for the free content calendar template, here you go!). Continue reading “Create a content marketing strategy that actually works (plus a free content calendar template)” »

How to scale ideas that can change the world

Jan04
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In a recent post from a series of interviews with leading Schwab Foundation social entrepreneurs, 5 powerful ideas for global impact were highlighted. Unsurprisingly, the need for scale was a key feature in this list.

5 powerful ideas for global impact from social entrepreneurs
In traditional business, the potential for scale is closely intertwined with the level of resources available. Time and again, however, we’re seeing a lack of resources as the #1 challenge faced by social enterprises and nonprofits.

Fortunately, there’s now another, simpler, option. Continue reading “How to scale ideas that can change the world” »

Website Owner? You’ll kick yourself if you haven’t implemented these 3 simple tactics to boost conversions

Oct18
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With the analytic platforms and plethora of data available to website owners these days, much of the online acquisition process is no longer a mystery.

Website TestingBut even with such insights, many website owners will build or improve their site based on intuition rather than data. Thinking something looks good and knowing something will increase your bottom line are two very different things.

Testing, tweaking and analyzing website functionality can be a complex process though, especially for the business or website owner who’s still getting used to the online space. I mean, there are web pages to design, functions to program, testing tools to integrate, analytics to understand…

So we’ve done some of the hard work for you. We’ve performed our own tests and researched countless others to bring you three of the most simple website tweaks that we’re certain will increase your online conversions.

Continue reading “Website Owner? You’ll kick yourself if you haven’t implemented these 3 simple tactics to boost conversions” »