Best (& Free) Nonprofit Marketing Tools You’ll See Success With Immediately

Jun20
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Everyone has experienced the pain of trying to reach lofty goals with limited resources. It’s hard to argue, though, against the premise that nonprofit marketers understand this challenge better than anyone else.

Having limited resources (both time and budget) is an everyday experience for anyone working in the nonprofit space. In fact, a 2014 study by the Case Foundation and Social Media for Nonprofits suggested that over 50% of nonprofits had one or less staffers overseeing their social media marketing efforts, while The Nonprofit Marketing Guide tells us that only 1/3 of nonprofits have a formal marketing strategy.

It’s data like this which shows us why every nonprofit marketer LOVES stumbling across an effective, free marketing tool, platform, or tactic.

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Report: Only 8% of brands believe their Marketing team is strong in all digital areas

Nov10
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New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital marketing skills shortage.

Surveying 747 brands and agencies, the study found a “substantial gap” between the number of organizations searching for employees with strong digital marketing skills, and the talent available.

While 71 percent of large brand/enterprise organizations believe their digital marketing team is strong in some areas, their employees exhibit mediocrity/weakness in others when importance and strength are analyzed together, with sizable gaps in every area studied.

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Marketing Magic: BMW and Audi show us how it’s done

Sep30
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With the growth of technology and the internet, marketing is one of the industries that has been inundated with new players. Additionally, there are so many tools, platforms and tactics to use, while we are also able to increasingly filter out our target audience.

Such progress provides a structure for marketers to be incredibly creative and unique with the campaigns they create.

We are also now in a world that relies on sharing content, which results in almost unlimited information for marketers to tap into. While in some ways this is brilliant, I feel it also leads to a lack of unique thinking. With so many sources of information available about how to succeed on Facebook, how to write a marketing plan, or best practices for digital campaigns (to note some common examples), I tend to see a lot repetition.

The marketing world is flooded with generalities and common practices, and yes, it’s because we know certain processes work and consistency provides value. But at the same time, with so much competition and noise in the marketing industry, there is more and more need for marketers to be original and creative. Continue reading “Marketing Magic: BMW and Audi show us how it’s done” »

The copywriting formula every marketer ought to know

Sep12
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We’ve all been there.

In front of your computer having been trying to write an ad, an email – any type of marketing copy – for a good hour or so, completely dissatisfied with what’s on the page in front of you.

It doesn’t flow. It’s not powerful. It simply doesn’t match the message you’re trying to convey.

Truth be told, this is much more of a problem for beginners than more advanced marketers.

Those who have been marketing for a while are not only more effective in writing copy, but exponentially more efficient, too.

It’s not experience, per se, that makes their writing faster, more cohesive, and far less painful, though. It’s down to one simple fact…

They don’t write from scratch.

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Turn email subscribers into impact makers

Apr28
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Earlier this month, I was privileged to speak at the Online Nonprofit Institute. My online workshop was titled ‘Turn email subscribers into impact makers’.

The workshop focused on how to use your email content to engage and excite your subscribers, and generate massive impact and advocacy. We talked about how you can leverage copywriting techniques, automation, and your existing email content to 10x your email marketing results.

If you’re looking to improve your email marketing, there are some gems for you to takeaway.

I’m delighted to now to share this content with you – watch below.

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