Customer Acquisition for Social Enterprise: Optimizing Your Online Marketing Funnel

Dec20
Like most social enterprise marketing strategies, online customer acquisition strategies – and the marketing funnel – ties closely to the setup used by any other for-profit company.

The key difference? Messaging. But that’s not what we’ll be talking about in this post.

Today, let’s take a look at the key elements to the marketing funnel social enterprises should be using to increase customer acquisition, the potential blockages in ineffective funnels, and how to optimize yours.

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Best (& Free) Nonprofit Marketing Tools You’ll See Success With Immediately

Jun20

Everyone has experienced the pain of trying to reach lofty goals with limited resources. It’s hard to argue, though, against the premise that nonprofit marketers understand this challenge better than anyone else.

Having limited resources (both time and budget) is an everyday experience for anyone working in the nonprofit space. In fact, a 2014 study by the Case Foundation and Social Media for Nonprofits suggested that over 50% of nonprofits had one or less staffers overseeing their social media marketing efforts, while The Nonprofit Marketing Guide tells us that only 1/3 of nonprofits have a formal marketing strategy.

It’s data like this which shows us why every nonprofit marketer LOVES stumbling across an effective, free marketing tool, platform, or tactic.

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Report: Only 8% of brands believe their Marketing team is strong in all digital areas

Nov10

New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital marketing skills shortage.

Surveying 747 brands and agencies, the study found a “substantial gap” between the number of organizations searching for employees with strong digital marketing skills, and the talent available.

While 71 percent of large brand/enterprise organizations believe their digital marketing team is strong in some areas, their employees exhibit mediocrity/weakness in others when importance and strength are analyzed together, with sizable gaps in every area studied.

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Here’s insight from 5,000 marketers on how 2015 will play out

Jan19

Now in it’s second year, the Salesforce State of Marketing report was published last week, providing insight into the industry’s priorities, challenges, and metrics for 2015.

Five thousand marketers participated, giving us an in-depth look at their approach to email, social, and mobile marketing. Here’s a quick look at a few stats and takeaways.

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Using rhetorical mirroring to successfully communicate with your audience

Jul20

Have you heard of behavioral mirroring?

Often touted as an effective persuasion tactic used to provide an advantage in certain social situations, such as negotiations, mirroring is the behavior in which one person imitates another.

It’s commonly associated with forms of nonverbal communication, like postures, gestures, or facial expressions, but we also mirror back words and spoken language. By repeating back what people say, we often show empathy and understanding.

From a marketing perspective, mirroring can be a fantastic tactic in how we present and construct a message. It’s a way for us to build trust with our audience. We’re rarely our own target and often sitting behind a keyboard, though, so how can we know what messages or rhetoric we should be mirroring in the first place?

I use a simple method to ensure I’m mirroring my target demographic at all times in my marketing – and that’s what I’d like to share today (and yep – I used this exact process when writing this blog post).

Mirroring Study Data
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