Have you heard of behavioral mirroring?
Often touted as an effective persuasion tactic used to provide an advantage in certain social situations, such as negotiations, mirroring is the behavior in which one person imitates another.
It’s commonly associated with forms of nonverbal communication, like postures, gestures, or facial expressions, but we also mirror back words and spoken language. By repeating back what people say, we often show empathy and understanding.
From a marketing perspective, mirroring can be a fantastic tactic in how we present and construct a message. It’s a way for us to build trust with our audience. We’re rarely our own target and often sitting behind a keyboard, though, so how can we know what messages or rhetoric we should be mirroring in the first place?
I use a simple method to ensure I’m mirroring my target demographic at all times in my marketing – and that’s what I’d like to share today (and yep – I used this exact process when writing this blog post).