What do you get when a billion people from over 200 countries hold an interest in the same thing at the same time, and share their thoughts online?
Data. Lots of interesting data.
And that’s what we’ve been getting with this year’s World Cup. With more than 300 million Twitter mentions during the group stage of the tournament, and an estimated billion more internet users than during the last World Cup, Brazil 2014 has provided, and will continue to provide, a treasure trove of user data.