We’ve all been there.
In front of your computer having been trying to write an ad, an email – any type of marketing copy – for a good hour or so, completely dissatisfied with what’s on the page in front of you.
It doesn’t flow. It’s not powerful. It simply doesn’t match the message you’re trying to convey.
Truth be told, this is much more of a problem for beginners than more advanced marketers.
Those who have been marketing for a while are not only more effective in writing copy, but exponentially more efficient, too.
It’s not experience, per se, that makes their writing faster, more cohesive, and far less painful, though. It’s down to one simple fact…
They don’t write from scratch.
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