Turn email subscribers into impact makers

Apr28

Earlier this month, I was privileged to speak at the Online Nonprofit Institute. My online workshop was titled ‘Turn email subscribers into impact makers’.

The workshop focused on how to use your email content to engage and excite your subscribers, and generate massive impact and advocacy. We talked about how you can leverage copywriting techniques, automation, and your existing email content to 10x your email marketing results.

If you’re looking to improve your email marketing, there are some gems for you to takeaway.

I’m delighted to now to share this content with you – watch below.

Continue reading “Turn email subscribers into impact makers” »

Marketing secrets of the leading 25 nonprofits

Aug17

I discovered the 2016 M+R Benchmarks Study last week. It looks at a broad range of marketing data from participating nonprofits, such as email messaging, email list size, fundraising, online advocacy, web traffic, Facebook, Twitter, and mobile programs.

The findings of this study are fascinating. It’s concise and easy-to-understand (you can download it for free here), and offers great insight on what today’s nonprofits are doing when it comes to digital marketing.

My favorite section is when it transitions from discussing average benchmarks and explores the exceptional. What are the best of the best doing to drive fundraising and engagement through their marketing?

For the purposes of this analysis, they look at the 25 organizations with the largest year-over-year growth in total dollars raised online and assessed what makes their marketing strategy so effective. Let’s dig in…

fy58o0p400
Continue reading “Marketing secrets of the leading 25 nonprofits” »

3 wildly success nonprofit marketing campaigns that drove massive impact with no budget

May24

In our small – but growing (join us!) – private Facebook group for socially-good marketers, we often discuss successful nonprofit marketing campaigns.

Particularly, those with a little-to-no budget.

Seeing how others drive massive impact with minimal resources is something we can all learn from, and take back to our own organizations and marketing campaigns.

We’ve had a few pretty incredible examples referenced recently, worth highlighting outside of our private group. Laid out below are three wildly successful nonprofit marketing campaigns that drove massive impact with no (media or advertising) budget – and what we can learn from them.

Continue reading “3 wildly success nonprofit marketing campaigns that drove massive impact with no budget” »

Best (& Free) Nonprofit Marketing Tools You’ll See Success With Immediately

Jun20

Everyone has experienced the pain of trying to reach lofty goals with limited resources. It’s hard to argue, though, against the premise that nonprofit marketers understand this challenge better than anyone else.

Having limited resources (both time and budget) is an everyday experience for anyone working in the nonprofit space. In fact, a 2014 study by the Case Foundation and Social Media for Nonprofits suggested that over 50% of nonprofits had one or less staffers overseeing their social media marketing efforts, while The Nonprofit Marketing Guide tells us that only 1/3 of nonprofits have a formal marketing strategy.

It’s data like this which shows us why every nonprofit marketer LOVES stumbling across an effective, free marketing tool, platform, or tactic.

Continue reading “Best (& Free) Nonprofit Marketing Tools You’ll See Success With Immediately” »