Turn email subscribers into impact makers

Apr28

Earlier this month, I was privileged to speak at the Online Nonprofit Institute. My online workshop was titled ‘Turn email subscribers into impact makers’.

The workshop focused on how to use your email content to engage and excite your subscribers, and generate massive impact and advocacy. We talked about how you can leverage copywriting techniques, automation, and your existing email content to 10x your email marketing results.

If you’re looking to improve your email marketing, there are some gems for you to takeaway.

I’m delighted to now to share this content with you – watch below.

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Five incredible lessons I’ve learned since starting my business

Feb25

December 31, 2015, was my last day as a regular 9-5 employee.

While I’d been working on marketing side-projects for years, 2016 was the first, official year of running my marketing business, Will Russell Marketing.

Last month, I reflected back on some of the incredible lessons I’d learned over the first twelve months in business – and Business Insider was kind enough to publish those reflections.

Whether a solopreneuer or CEO, these are lessons that all entrepreneurs experience, from the pressures of captaining your own ship to the personal growth essential for success.

Read the full article on Business Insider: A year ago, I quit my job to start a business — here’s what I wish someone had told me at the beginning.

Indiegogo marketing mistakes that can ruin a campaign before it begins

Oct25

Since I launched the crowdfunding marketing consulting arm of my business, I’ve been fortunate to be involved in a number of very successful crowdfunding campaigns (mostly on Indiegogo, a few on Kickstarter).

Due to the massive success of the crowdfunding industry, the perception is that it’s “easy”. Many individuals and businesses are jumping on the bandwagon, anticipating their idea on the back of a napkin will have brought in six-figures in funding by the end of next month.

Unfortunately, this leads to much frustration and many failures. In fact, almost 80% of Indiegogo campaigns fail.

There are a number of core elements required for a successful campaign, from marketing to manufacturing, and the mistakes I’ve seen made could be a book.

In this post, however, I wanted to offer an insight into a few key questions that ought to be asked right at the start. Questions that, if asked, can prevent a campaign being doomed before it even begins.

indiegogo marketing
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Marketing secrets of the leading 25 nonprofits

Aug17

I discovered the 2016 M+R Benchmarks Study last week. It looks at a broad range of marketing data from participating nonprofits, such as email messaging, email list size, fundraising, online advocacy, web traffic, Facebook, Twitter, and mobile programs.

The findings of this study are fascinating. It’s concise and easy-to-understand (you can download it for free here), and offers great insight on what today’s nonprofits are doing when it comes to digital marketing.

My favorite section is when it transitions from discussing average benchmarks and explores the exceptional. What are the best of the best doing to drive fundraising and engagement through their marketing?

For the purposes of this analysis, they look at the 25 organizations with the largest year-over-year growth in total dollars raised online and assessed what makes their marketing strategy so effective. Let’s dig in…

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Using rhetorical mirroring to successfully communicate with your audience

Jul20

Have you heard of behavioral mirroring?

Often touted as an effective persuasion tactic used to provide an advantage in certain social situations, such as negotiations, mirroring is the behavior in which one person imitates another.

It’s commonly associated with forms of nonverbal communication, like postures, gestures, or facial expressions, but we also mirror back words and spoken language. By repeating back what people say, we often show empathy and understanding.

From a marketing perspective, mirroring can be a fantastic tactic in how we present and construct a message. It’s a way for us to build trust with our audience. We’re rarely our own target and often sitting behind a keyboard, though, so how can we know what messages or rhetoric we should be mirroring in the first place?

I use a simple method to ensure I’m mirroring my target demographic at all times in my marketing – and that’s what I’d like to share today (and yep – I used this exact process when writing this blog post).

Mirroring Study Data
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