How to perform a competitive analysis

Oct26
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Whether you’re a multi-national corporation or a small business that’s just starting out, there isn’t much that will serve you better than a competitive analysis. A competitive analysis will assess your past, affect your present and dictate your future. In fact, it could be the difference between success and failure.

A proper competitive analysis will cover seven key topics:

  1. Your company’s competitors
  2. Competitor product summaries
  3. Competitor strategies and objectives
  4. Competitor strengths and weaknesses
  5. Future market outlook
  6. A SWOT analysis
  7. Future strategy recommendations

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Five unknown Google tools your business really should be using

Oct16
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We all know that Google is a vast company, whose forward thinking and creative mentality means that they try their hand at a whole lot more than just maintaining a search engine (driverless cars, Project Loon and Google Sky being more prominent examples).Google Tools

But many simply aren’t aware of the work Google does to assist businesses online. They have a plethora of tools, apps and resources – (almost) all free – that give business owners a leg up in their pursuit of online marketing success.

We’ve put together a list of the five that we feel all businesses should have used, or be using on a regular basis, as part of their online strategy:

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Competitive Analysis Checklist: Getting to know your online competitors…and learning how to beat them

Oct08
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As web use continues to grow, more and more online channels are standing out to businesses as new opportunities for customer acquisition. They offer lots of promise and potential, but the market is flooded and it can be hard stand out from your competition.

A simple competitive analysis goes a long way to demonstrating exactly where a particular brand can beat the competition, but many business owners simply don’t know where to start.

With that in mind, we’ve decided to publish the online marketing competitive analysis checklist that we use when weighing up campaign strategy for clients – along with the tools we use to make these assessments:

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