Create a content marketing strategy that actually works (plus a free content calendar template)

Jan20
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Far too many brands confuse “output” with “outcome”, and there are few places where this is more evident than content marketing.

So. Much. Noise.

It’s a problem that’s causing brands to waste thousands of dollars and hours every year on marketing that offers limited value.

Content Marketing
Content marketing shouldn’t be about creating content simply for the sake of it, or because everyone else is doing it. It should be tied to very specific business goals and aligned with your overall strategy.

Here are the six steps (and the exact content calendar template) I’ve used to build out my content marketing strategy for the upcoming year.

(If you already have your strategy and just here for the free content calendar template, here you go!). Continue reading “Create a content marketing strategy that actually works (plus a free content calendar template)” »

How to scale ideas that can change the world

Jan04
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In a recent post from a series of interviews with leading Schwab Foundation social entrepreneurs, 5 powerful ideas for global impact were highlighted. Unsurprisingly, the need for scale was a key feature in this list.

5 powerful ideas for global impact from social entrepreneurs
In traditional business, the potential for scale is closely intertwined with the level of resources available. Time and again, however, we’re seeing a lack of resources as the #1 challenge faced by social enterprises and nonprofits.

Fortunately, there’s now another, simpler, option. Continue reading “How to scale ideas that can change the world” »