Now in it’s second year, the Salesforce State of Marketing report was published last week, providing insight into the industry’s priorities, challenges, and metrics for 2015.
Five thousand marketers participated, giving us an in-depth look at their approach to email, social, and mobile marketing. Here’s a quick look at a few stats and takeaways.
Continue reading “Here’s insight from 5,000 marketers on how 2015 will play out” »
Whether you’re a multi-national corporation or a small business that’s just starting out, there isn’t much that will serve you better than a competitive analysis. A competitive analysis will assess your past, affect your present and dictate your future. In fact, it could be the difference between success and failure.
A proper competitive analysis will cover seven key topics:
As web use continues to grow, more and more online channels are standing out to businesses as new opportunities for customer acquisition. They offer lots of promise and potential, but the market is flooded and it can be hard stand out from your competition.
A simple competitive analysis goes a long way to demonstrating exactly where a particular brand can beat the competition, but many business owners simply don’t know where to start.
With that in mind, we’ve decided to publish the online marketing competitive analysis checklist that we use when weighing up campaign strategy for clients – along with the tools we use to make these assessments:
Our mission is to help brands use marketing more effectively as a tool for growth, revenue, and recognition.
We help entrepreneurs create and scale powerful marketing systems that turn strangers into prospects, customers, and lifelong advocates.
