As web use continues to grow, more and more online channels are standing out to businesses as new opportunities for customer acquisition. They offer lots of promise and potential, but the market is flooded and it can be hard stand out from your competition.
A simple competitive analysis goes a long way to demonstrating exactly where a particular brand can beat the competition, but many business owners simply don’t know where to start.
With that in mind, we’ve decided to publish the online marketing competitive analysis checklist that we use when weighing up campaign strategy for clients – along with the tools we use to make these assessments:
Continue reading “Competitive Analysis Checklist: Getting to know your online competitors…and learning how to beat them” »