Now in it’s second year, the Salesforce State of Marketing report was published last week, providing insight into the industry’s priorities, challenges, and metrics for 2015.
Five thousand marketers participated, giving us anĀ in-depth look at their approach to email, social, and mobile marketing. Here’s a quick look at a few stats and takeaways.
Continue reading “Here’s insight from 5,000 marketers on how 2015 will play out” »
In conjunction with Nonprofit Marketing Guide, Bloomerang recently surveyed a group of small-to-medium-sized nonprofits ($5 million in revenue or below) in the US and Canada, to see how they may be segmenting their audiences when it comes to email marketing.
Highlighted by Hubspot, the data offers some pretty valuable conclusions that should provide nonprofit marketing teams some insight into how to optimize their current email efforts. Not just if, but how, they should be segmenting their audiences.
Data showed that 64% of nonprofits are doing some sort of email segmentation.
Continue reading “How nonprofits are segmenting email communications” »
New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital marketing skills shortage.
Surveying 747 brands and agencies, the study found a āsubstantial gapā between the number of organizations searching for employees with strong digital marketing skills, and the talent available.
While 71 percent of large brand/enterprise organizations believe their digital marketing team is strong in some areas, their employees exhibit mediocrity/weakness in others when importance and strength are analyzed together, with sizable gaps in every area studied.
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