Everyone has experienced the pain of trying to reach lofty goals with limited resources. It’s hard to argue, though, against the premise that nonprofit marketers understand this challenge better than anyone else.
Having limited resources (both time and budget) is an everyday experience for anyone working in the nonprofit space. In fact, a 2014 study by the Case Foundation and Social Media for Nonprofits suggested that over 50% of nonprofits had one or less staffers overseeing their social media marketing efforts, while The Nonprofit Marketing Guide tells us that only 1/3 of nonprofits have a formal marketing strategy.
It’s data like this which shows us why every nonprofit marketer LOVES stumbling across an effective, free marketing tool, platform, or tactic.