In conjunction with Nonprofit Marketing Guide, Bloomerang recently surveyed a group of small-to-medium-sized nonprofits ($5 million in revenue or below) in the US and Canada, to see how they may be segmenting their audiences when it comes to email marketing.
Highlighted by Hubspot, the data offers some pretty valuable conclusions that should provide nonprofit marketing teams some insight into how to optimize their current email efforts. Not just if, but how, they should be segmenting their audiences.
Data showed that 64% of nonprofits are doing some sort of email segmentation.
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