Website Owner? You’ll kick yourself if you haven’t implemented these 3 simple tactics to boost conversions

Oct18

With the analytic platforms and plethora of data available to website owners these days, much of the online acquisition process is no longer a mystery.

Website TestingBut even with such insights, many website owners will build or improve their site based on intuition rather than data. Thinking something looks good and knowing something will increase your bottom line are two very different things.

Testing, tweaking and analyzing website functionality can be a complex process though, especially for the business or website owner who’s still getting used to the online space. I mean, there are web pages to design, functions to program, testing tools to integrate, analytics to understand…

So we’ve done some of the hard work for you. We’ve performed our own tests and researched countless others to bring you three of the most simple website tweaks that we’re certain will increase your online conversions.

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Best (& Free) Nonprofit Marketing Tools You’ll See Success With Immediately

Jun20

Everyone has experienced the pain of trying to reach lofty goals with limited resources. It’s hard to argue, though, against the premise that nonprofit marketers understand this challenge better than anyone else.

Having limited resources (both time and budget) is an everyday experience for anyone working in the nonprofit space. In fact, a 2014 study by the Case Foundation and Social Media for Nonprofits suggested that over 50% of nonprofits had one or less staffers overseeing their social media marketing efforts, while The Nonprofit Marketing Guide tells us that only 1/3 of nonprofits have a formal marketing strategy.

It’s data like this which shows us why every nonprofit marketer LOVES stumbling across an effective, free marketing tool, platform, or tactic.

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Here’s insight from 5,000 marketers on how 2015 will play out

Jan19

Now in it’s second year, the Salesforce State of Marketing report was published last week, providing insight into the industry’s priorities, challenges, and metrics for 2015.

Five thousand marketers participated, giving us an in-depth look at their approach to email, social, and mobile marketing. Here’s a quick look at a few stats and takeaways.

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How nonprofits are segmenting email communications

May26

In conjunction with Nonprofit Marketing Guide, Bloomerang recently surveyed a group of small-to-medium-sized nonprofits ($5 million in revenue or below) in the US and Canada, to see how they may be segmenting their audiences when it comes to email marketing.

Highlighted by Hubspot, the data offers some pretty valuable conclusions that should provide nonprofit marketing teams some insight into how to optimize their current email efforts. Not just if, but how, they should be segmenting their audiences.

nonprofit email marketing

Data showed that 64% of nonprofits are doing some sort of email segmentation.

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