Website Owner? You’ll kick yourself if you haven’t implemented these 3 simple tactics to boost conversions

Oct18
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With the analytic platforms and plethora of data available to website owners these days, much of the online acquisition process is no longer a mystery.

Website TestingBut even with such insights, many website owners will build or improve their site based on intuition rather than data. Thinking something looks good and knowing something will increase your bottom line are two very different things.

Testing, tweaking and analyzing website functionality can be a complex process though, especially for the business or website owner who’s still getting used to the online space. I mean, there are web pages to design, functions to program, testing tools to integrate, analytics to understand…

So we’ve done some of the hard work for you. We’ve performed our own tests and researched countless others to bring you three of the most simple website tweaks that we’re certain will increase your online conversions.

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Visitor Engagement: How to increase page views per visit (and data to prove it)

Feb23
, 5 Comments

If you own, maintain or contribute to a website, page views per visit is a metric you should be keeping an eye on. Unless you’re monetizing site impressions it’s probably not your core focus, but should certainly play a role as a key performance indicator (KPI) in your monthly reports.

After all, the more pages a visitor visits, the more engaged they are with what you’re saying.

Increase page views per visitTrouble is, the average internet user these days has the attention span of a goldfish.

There’s a reason why apps like Vine and Snapchat have become so popular – people lose interest very quickly, and are becoming increasingly harder to engage for any extended period of time.

So how do you keep users engaged with your content, and increase page views per visit?

Here are three simple ways we’ve successfully increased page views per visit in the past, along with some data to prove they’re tactics that can work for you too.

Take a look, and add your own thoughts in the comments below:

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Four of the best growth hacks ever performed

Nov27
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Quora is one of my favorite websites. If you haven’t paid it a visit before, check it out. It’s a fantastic community of intelligent internet users sharing knowledge on a vast array of topics.

Growth Hacking

As a (relatively) new platform, most Quora users are early adopters, and often very forward thinking. Which means that a subject such as ‘Growth Hacking‘ – a term perhaps still unheard of by many – is a popular area of discussion. There are some truly valuable insights into how leading brands have attained huge growth in traditionally unconventional ways.

But firstly, what is growth hacking? Aaron Ginn provides an excellent answer to this question, which I have summarized here a little:

growth hacker (noun) – one who’s passion and focus is pushing a metric through use of a testable and scalable methodology.

A growth hacker finds a strategy within the parameters of a scalable and repeatable method for growth, driven by product and inspired by data. Growth hacking’s goal are based in marketing but driven by product instincts. A growth hacker lives at the intersection of data, product, and marketing.

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