According to a study by Nielson, 92 percent of consumers believe recommendations from their friends and family over all forms of advertising. Word-of-mouth marketing is powerful, and lucky for those with limited budgets, it can also be free.
Far too many brands confuse “output” with “outcome”, and there are few places where this is more evident than content marketing.
So. Much. Noise.
It’s a problem that’s causing brands to waste thousands of dollars and hours every year on marketing that offers limited value.
Here are the six steps (and the exact content calendar template) I’ve used to build out my content marketing strategy for the upcoming year.
(If you already have your strategy and just here for the free content calendar template, here you go!). Continue reading “Create a content marketing strategy that actually works (plus a free content calendar template)” »