Customer Acquisition for Social Enterprise: Optimizing Your Online Marketing Funnel

Dec20
Like most social enterprise marketing strategies, online customer acquisition strategies – and the marketing funnel – ties closely to the setup used by any other for-profit company.

The key difference? Messaging. But that’s not what we’ll be talking about in this post.

Today, let’s take a look at the key elements to the marketing funnel social enterprises should be using to increase customer acquisition, the potential blockages in ineffective funnels, and how to optimize yours.

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Website Owner? You’ll kick yourself if you haven’t implemented these 3 simple tactics to boost conversions

Oct18

With the analytic platforms and plethora of data available to website owners these days, much of the online acquisition process is no longer a mystery.

Website TestingBut even with such insights, many website owners will build or improve their site based on intuition rather than data. Thinking something looks good and knowing something will increase your bottom line are two very different things.

Testing, tweaking and analyzing website functionality can be a complex process though, especially for the business or website owner who’s still getting used to the online space. I mean, there are web pages to design, functions to program, testing tools to integrate, analytics to understand…

So we’ve done some of the hard work for you. We’ve performed our own tests and researched countless others to bring you three of the most simple website tweaks that we’re certain will increase your online conversions.

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Best (& Free) Nonprofit Marketing Tools You’ll See Success With Immediately

Jun20

Everyone has experienced the pain of trying to reach lofty goals with limited resources. It’s hard to argue, though, against the premise that nonprofit marketers understand this challenge better than anyone else.

Having limited resources (both time and budget) is an everyday experience for anyone working in the nonprofit space. In fact, a 2014 study by the Case Foundation and Social Media for Nonprofits suggested that over 50% of nonprofits had one or less staffers overseeing their social media marketing efforts, while The Nonprofit Marketing Guide tells us that only 1/3 of nonprofits have a formal marketing strategy.

It’s data like this which shows us why every nonprofit marketer LOVES stumbling across an effective, free marketing tool, platform, or tactic.

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Here’s insight from 5,000 marketers on how 2015 will play out

Jan19

Now in it’s second year, the Salesforce State of Marketing report was published last week, providing insight into the industry’s priorities, challenges, and metrics for 2015.

Five thousand marketers participated, giving us an in-depth look at their approach to email, social, and mobile marketing. Here’s a quick look at a few stats and takeaways.

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Twitter displays the World Cup moment when the world hold its breath

Jul05

What do you get when a billion people from over 200 countries hold an interest in the same thing at the same time, and share their thoughts online?

Data. Lots of interesting data.

And that’s what we’ve been getting with this year’s World Cup. With more than 300 million Twitter mentions during the group stage of the tournament, and an estimated billion more internet users than during the last World Cup, Brazil 2014 has provided, and will continue to provide, a treasure trove of user data.

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