How nonprofits are segmenting email communications

May26

In conjunction with Nonprofit Marketing Guide, Bloomerang recently surveyed a group of small-to-medium-sized nonprofits ($5 million in revenue or below) in the US and Canada, to see how they may be segmenting their audiences when it comes to email marketing.

Highlighted by Hubspot, the data offers some pretty valuable conclusions that should provide nonprofit marketing teams some insight into how to optimize their current email efforts. Not just if, but how, they should be segmenting their audiences.

nonprofit email marketing

Data showed that 64% of nonprofits are doing some sort of email segmentation.

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Visitor Engagement: How to increase page views per visit (and data to prove it)

Feb23

If you own, maintain or contribute to a website, page views per visit is a metric you should be keeping an eye on. Unless you’re monetizing site impressions it’s probably not your core focus, but should certainly play a role as a key performance indicator (KPI) in your monthly reports.

After all, the more pages a visitor visits, the more engaged they are with what you’re saying.

Increase page views per visitTrouble is, the average internet user these days has the attention span of a goldfish.

There’s a reason why apps like Vine and Snapchat have become so popular – people lose interest very quickly, and are becoming increasingly harder to engage for any extended period of time.

So how do you keep users engaged with your content, and increase page views per visit?

Here are three simple ways we’ve successfully increased page views per visit in the past, along with some data to prove they’re tactics that can work for you too.

Take a look, and add your own thoughts in the comments below:

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Four of the best growth hacks ever performed

Nov27

Quora is one of my favorite websites. If you haven’t paid it a visit before, check it out. It’s a fantastic community of intelligent internet users sharing knowledge on a vast array of topics.

Growth Hacking

As a (relatively) new platform, most Quora users are early adopters, and often very forward thinking. Which means that a subject such as ‘Growth Hacking‘ – a term perhaps still unheard of by many – is a popular area of discussion. There are some truly valuable insights into how leading brands have attained huge growth in traditionally unconventional ways.

But firstly, what is growth hacking? Aaron Ginn provides an excellent answer to this question, which I have summarized here a little:

growth hacker (noun) – one who’s passion and focus is pushing a metric through use of a testable and scalable methodology.

A growth hacker finds a strategy within the parameters of a scalable and repeatable method for growth, driven by product and inspired by data. Growth hacking’s goal are based in marketing but driven by product instincts. A growth hacker lives at the intersection of data, product, and marketing.

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Report: Only 8% of brands believe their Marketing team is strong in all digital areas

Nov10

New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital marketing skills shortage.

Surveying 747 brands and agencies, the study found a “substantial gap” between the number of organizations searching for employees with strong digital marketing skills, and the talent available.

While 71 percent of large brand/enterprise organizations believe their digital marketing team is strong in some areas, their employees exhibit mediocrity/weakness in others when importance and strength are analyzed together, with sizable gaps in every area studied.

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How to perform a competitive analysis

Oct26

Whether you’re a multi-national corporation or a small business that’s just starting out, there isn’t much that will serve you better than a competitive analysis. A competitive analysis will assess your past, affect your present and dictate your future. In fact, it could be the difference between success and failure.

A proper competitive analysis will cover seven key topics:

  1. Your company’s competitors
  2. Competitor product summaries
  3. Competitor strategies and objectives
  4. Competitor strengths and weaknesses
  5. Future market outlook
  6. A SWOT analysis
  7. Future strategy recommendations

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