Four of the best growth hacks ever performed

Nov27

Quora is one of my favorite websites. If you haven’t paid it a visit before, check it out. It’s a fantastic community of intelligent internet users sharing knowledge on a vast array of topics.

Growth Hacking

As a (relatively) new platform, most Quora users are early adopters, and often very forward thinking. Which means that a subject such as ‘Growth Hacking‘ – a term perhaps still unheard of by many – is a popular area of discussion. There are some truly valuable insights into how leading brands have attained huge growth in traditionally unconventional ways.

But firstly, what is growth hacking? Aaron Ginn provides an excellent answer to this question, which I have summarized here a little:

growth hacker (noun) – one who’s passion and focus is pushing a metric through use of a testable and scalable methodology.

A growth hacker finds a strategy within the parameters of a scalable and repeatable method for growth, driven by product and inspired by data. Growth hacking’s goal are based in marketing but driven by product instincts. A growth hacker lives at the intersection of data, product, and marketing.

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Report: Only 8% of brands believe their Marketing team is strong in all digital areas

Nov10

New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital marketing skills shortage.

Surveying 747 brands and agencies, the study found a “substantial gap” between the number of organizations searching for employees with strong digital marketing skills, and the talent available.

While 71 percent of large brand/enterprise organizations believe their digital marketing team is strong in some areas, their employees exhibit mediocrity/weakness in others when importance and strength are analyzed together, with sizable gaps in every area studied.

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How to perform a competitive analysis

Oct26

Whether you’re a multi-national corporation or a small business that’s just starting out, there isn’t much that will serve you better than a competitive analysis. A competitive analysis will assess your past, affect your present and dictate your future. In fact, it could be the difference between success and failure.

A proper competitive analysis will cover seven key topics:

  1. Your company’s competitors
  2. Competitor product summaries
  3. Competitor strategies and objectives
  4. Competitor strengths and weaknesses
  5. Future market outlook
  6. A SWOT analysis
  7. Future strategy recommendations

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Five unknown Google tools your business really should be using

Oct16

We all know that Google is a vast company, whose forward thinking and creative mentality means that they try their hand at a whole lot more than just maintaining a search engine (driverless cars, Project Loon and Google Sky being more prominent examples).Google Tools

But many simply aren’t aware of the work Google does to assist businesses online. They have a plethora of tools, apps and resources – (almost) all free – that give business owners a leg up in their pursuit of online marketing success.

We’ve put together a list of the five that we feel all businesses should have used, or be using on a regular basis, as part of their online strategy:

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Competitive Analysis Checklist: Getting to know your online competitors…and learning how to beat them

Oct08

As web use continues to grow, more and more online channels are standing out to businesses as new opportunities for customer acquisition. They offer lots of promise and potential, but the market is flooded and it can be hard stand out from your competition.

A simple competitive analysis goes a long way to demonstrating exactly where a particular brand can beat the competition, but many business owners simply don’t know where to start.

With that in mind, we’ve decided to publish the online marketing competitive analysis checklist that we use when weighing up campaign strategy for clients – along with the tools we use to make these assessments:

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