Twitter displays the World Cup moment when the world hold its breath

Jul05

What do you get when a billion people from over 200 countries hold an interest in the same thing at the same time, and share their thoughts online?

Data. Lots of interesting data.

And that’s what we’ve been getting with this year’s World Cup. With more than 300 million Twitter mentions during the group stage of the tournament, and an estimated billion more internet users than during the last World Cup, Brazil 2014 has provided, and will continue to provide, a treasure trove of user data.

Continue reading “Twitter displays the World Cup moment when the world hold its breath” »

My Twitter rant: why not delete inactive accounts?

Nov26

ADDITION Feb ’12 – due to a lack of response from @willrussell, I changed the handle to @willrussellmktg to move in line with the creation of Will Russell Marketing.

I have a problem – an inquiry, if you like, into the Twitter policy on inactive accounts. If you can shed any light, please do!

My problem goes like this…

Continue reading “My Twitter rant: why not delete inactive accounts?” »

Marketing secrets of the leading 25 nonprofits

Aug17

I discovered the 2016 M+R Benchmarks Study last week. It looks at a broad range of marketing data from participating nonprofits, such as email messaging, email list size, fundraising, online advocacy, web traffic, Facebook, Twitter, and mobile programs.

The findings of this study are fascinating. It’s concise and easy-to-understand (you can download it for free here), and offers great insight on what today’s nonprofits are doing when it comes to digital marketing.

My favorite section is when it transitions from discussing average benchmarks and explores the exceptional. What are the best of the best doing to drive fundraising and engagement through their marketing?

For the purposes of this analysis, they look at the 25 organizations with the largest year-over-year growth in total dollars raised online and assessed what makes their marketing strategy so effective. Let’s dig in…

fy58o0p400
Continue reading “Marketing secrets of the leading 25 nonprofits” »

Using rhetorical mirroring to successfully communicate with your audience

Jul20

Have you heard of behavioral mirroring?

Often touted as an effective persuasion tactic used to provide an advantage in certain social situations, such as negotiations, mirroring is the behavior in which one person imitates another.

It’s commonly associated with forms of nonverbal communication, like postures, gestures, or facial expressions, but we also mirror back words and spoken language. By repeating back what people say, we often show empathy and understanding.

From a marketing perspective, mirroring can be a fantastic tactic in how we present and construct a message. It’s a way for us to build trust with our audience. We’re rarely our own target and often sitting behind a keyboard, though, so how can we know what messages or rhetoric we should be mirroring in the first place?

I use a simple method to ensure I’m mirroring my target demographic at all times in my marketing – and that’s what I’d like to share today (and yep – I used this exact process when writing this blog post).

Mirroring Study Data
Continue reading “Using rhetorical mirroring to successfully communicate with your audience” »