I discovered the 2016 M+R Benchmarks Study last week. It looks at a broad range of marketing data from participating nonprofits, such as email messaging, email list size, fundraising, online advocacy, web traffic, Facebook, Twitter, and mobile programs.
The findings of this study are fascinating. It’s concise and easy-to-understand (you can download it for free here), and offers great insight on what today’s nonprofits are doing when it comes to digital marketing.
My favorite section is when it transitions from discussing average benchmarks and explores the exceptional. What are the best of the best doing to drive fundraising and engagement through their marketing?
For the purposes of this analysis, they look at the 25 organizations with the largest year-over-year growth in total dollars raised online and assessed what makes their marketing strategy so effective. Let’s dig in…