How to make your marketing 12x more powerful with social proof


“To be persuasive, we must be believable; to be believable, we must be credible; to be credible, we must be truthful.” – Edward R. Murrow.

A lot of things go into our decision making. When viewing this through a marketing lens, credibility is certainly one of those important factors. And one of the most powerful ways of achieving credibility in the online space is through social proof.

Did you know, for example, that consumer reviews are 12x more trusted than vendor descriptions? People don’t always trust a brand, but they always trust other consumers.

Social Proof
Social proof (the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior) is incredibly powerful. If it isn’t a key piece of your marketing messaging right now, here are a few ideas for how it could be. Continue reading “How to make your marketing 12x more powerful with social proof” »

Marketing for good? Capitalize on these tactics exclusive to socially good brands


Marketing is a crowded space. There are so many brands competing for attention that it can be overwhelming for consumers and frustrating for marketers.

Fortunately, socially good brands have an advantage. There are several key marketing tactics that allow our marketing campaigns to really STAND OUT from the crowd.

Take a look, and put them into practice. They can offer you a valuable edge. Continue reading “Marketing for good? Capitalize on these tactics exclusive to socially good brands” »

Create a content marketing strategy that actually works (plus a free content calendar template)


Far too many brands confuse “output” with “outcome”, and there are few places where this is more evident than content marketing.

So. Much. Noise.

It’s a problem that’s causing brands to waste thousands of dollars and hours every year on marketing that offers limited value.

Content Marketing
Content marketing shouldn’t be about creating content simply for the sake of it, or because everyone else is doing it. It should be tied to very specific business goals and aligned with your overall strategy.

Here are the six steps (and the exact content calendar template) I’ve used to build out my content marketing strategy for the upcoming year.

(If you already have your strategy and just here for the free content calendar template, here you go!). Continue reading “Create a content marketing strategy that actually works (plus a free content calendar template)” »

Customer Acquisition for Social Enterprise: Optimizing Your Online Marketing Funnel

Like most social enterprise marketing strategies, online customer acquisition strategies – and the marketing funnel – ties closely to the setup used by any other for-profit company.

The key difference? Messaging. But that’s not what we’ll be talking about in this post.

Today, let’s take a look at the key elements to the marketing funnel social enterprises should be using to increase customer acquisition, the potential blockages in ineffective funnels, and how to optimize yours.

Continue reading “Customer Acquisition for Social Enterprise: Optimizing Your Online Marketing Funnel” »

Digital Marketing Services


We specialize in helping entrepreneurs create and scale powerful marketing systems that turn strangers into prospects, customers, and lifelong advocates.

We build and implement strategies that seamlessly turn community members into revenue. Best of all? With our automation tactics, we can create recurring revenue systems with almost zero time required of our clients. Your workload stays the same, while your impact increases.

How do we do this?

  1. We optimize your website to grow your community.This includes landing page creation, website optimization, copywriting, and creating fresh and content to acquire leads.”
  2. We map out your target customers and the path you want them to take.This will be the most hands-on piece. We’ll set up multiple calls to make sure we’re completely aligned on who you want to reach and what you want them to do.
  3. We send targeted, high quality web traffic your way.If you already have a ton of traffic, great! We’ll send more. If you don’t have any traffic, great! We’ll get you some. Our traffic comes from highly targeted ad campaigns.
  4. We turn this traffic into email signups, and then segment and add each potential customer into the relevant automated email campaign.Depending on your goal, and the scale of your program, this might be one automated campaign, or it might be ten. Do you like mapping out entire user life-cycles in logic diagrams on a Friday afternoon? No. Good, because we do, and we’ll do it for you.
  5. We build trust between your brand and these groups through our personalized email campaign, transitioning them into advocates, prospects, and customers.This could be a couple of onboarding emails or a multi-path email automation. Whatever it is, the important part is that your subscribers will receive the right message at the right time, to give them the highest chance of taking action. Without you lifting a finger.

In short, we have systems that allow you to surpass your marketing goals while you sleep. It’s been researched, tested time and again, and is constantly being modified and improved.

It’s our secret, and we want to share it with businesses that want to change the world. Because we want to change the world, too.

What do we cost?

We offer three packages. Take a look below and decide on which suits you.

Email Marketing Pricing

Contact us today to learn more.

Work with us, if you want your marketing to deliver these results: Marketing Opportunity

  • Generate revenue or raise funds
  • Grow your online community
  • Increase your prospects and leads
  • Position your brand as a thought leader

You know effective marketing can get you to where you want to be, you’re just not quite sure how. We’ll show you.


Generate Revenue

Stop wasting your time on things that don’t work. Understand which marketing tactics are actually driving revenue, which have the highest potential for more, and how to use these effectively for traction and scale.

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Grow Your Community

Most people don’t care about you, your product, or how you can help them. It’s sad, but true. So find out who does, why they do, and what they really want. Turn them into advocates and get people talking.

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Increase Your Prospects

There are plenty of potential customers or donors out there, but some are easier to convert than others. Discover the channels that will help you build a quality, valuable, and consistent list of prospects.

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Build Your Influence

Are you a thought-leader in your industry, but not getting the recognition you think you deserve? Rise above the crowd. Grow you community, get your brand out there, and have your voice heard.

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