How to make your marketing 12x more powerful with social proof

Feb24

“To be persuasive, we must be believable; to be believable, we must be credible; to be credible, we must be truthful.” – Edward R. Murrow.

A lot of things go into our decision making. When viewing this through a marketing lens, credibility is certainly one of those important factors. And one of the most powerful ways of achieving credibility in the online space is through social proof.

Did you know, for example, that consumer reviews are 12x more trusted than vendor descriptions? People don’t always trust a brand, but they always trust other consumers.

Social Proof
Social proof (the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior) is incredibly powerful. If it isn’t a key piece of your marketing messaging right now, here are a few ideas for how it could be. Continue reading “How to make your marketing 12x more powerful with social proof” »

Marketing for good? Capitalize on these tactics exclusive to socially good brands

Feb10

Marketing is a crowded space. There are so many brands competing for attention that it can be overwhelming for consumers and frustrating for marketers.

Fortunately, socially good brands have an advantage. There are several key marketing tactics that allow our marketing campaigns to really STAND OUT from the crowd.

Take a look, and put them into practice. They can offer you a valuable edge. Continue reading “Marketing for good? Capitalize on these tactics exclusive to socially good brands” »

Create a content marketing strategy that actually works (plus a free content calendar template)

Jan20

Far too many brands confuse “output” with “outcome”, and there are few places where this is more evident than content marketing.

So. Much. Noise.

It’s a problem that’s causing brands to waste thousands of dollars and hours every year on marketing that offers limited value.

Content Marketing
Content marketing shouldn’t be about creating content simply for the sake of it, or because everyone else is doing it. It should be tied to very specific business goals and aligned with your overall strategy.

Here are the six steps (and the exact content calendar template) I’ve used to build out my content marketing strategy for the upcoming year.

(If you already have your strategy and just here for the free content calendar template, here you go!). Continue reading “Create a content marketing strategy that actually works (plus a free content calendar template)” »

Customer Acquisition for Social Enterprise: Optimizing Your Online Marketing Funnel

Dec20
Like most social enterprise marketing strategies, online customer acquisition strategies – and the marketing funnel – ties closely to the setup used by any other for-profit company.

The key difference? Messaging. But that’s not what we’ll be talking about in this post.

Today, let’s take a look at the key elements to the marketing funnel social enterprises should be using to increase customer acquisition, the potential blockages in ineffective funnels, and how to optimize yours.

Continue reading “Customer Acquisition for Social Enterprise: Optimizing Your Online Marketing Funnel” »

Marketing Training

Dec14

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