How to make your marketing 12x more powerful with social proof

Feb24
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“To be persuasive, we must be believable; to be believable, we must be credible; to be credible, we must be truthful.” – Edward R. Murrow.

A lot of things go into our decision making. When viewing this through a marketing lens, credibility is certainly one of those important factors. And one of the most powerful ways of achieving credibility in the online space is through social proof.

Did you know, for example, that consumer reviews are 12x more trusted than vendor descriptions? People don’t always trust a brand, but they always trust other consumers.

Social Proof
Social proof (the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior) is incredibly powerful. If it isn’t a key piece of your marketing messaging right now, here are a few ideas for how it could be. Continue reading “How to make your marketing 12x more powerful with social proof” »

Customer Acquisition for Social Enterprise: Optimizing Your Online Marketing Funnel

Dec20
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Like most social enterprise marketing strategies, online customer acquisition strategies – and the marketing funnel – ties closely to the setup used by any other for-profit company.

The key difference? Messaging. But that’s not what we’ll be talking about in this post.

Today, let’s take a look at the key elements to the marketing funnel social enterprises should be using to increase customer acquisition, the potential blockages in ineffective funnels, and how to optimize yours.

Continue reading “Customer Acquisition for Social Enterprise: Optimizing Your Online Marketing Funnel” »

Website Owner? You’ll kick yourself if you haven’t implemented these 3 simple tactics to boost conversions

Oct18
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With the analytic platforms and plethora of data available to website owners these days, much of the online acquisition process is no longer a mystery.

Website TestingBut even with such insights, many website owners will build or improve their site based on intuition rather than data. Thinking something looks good and knowing something will increase your bottom line are two very different things.

Testing, tweaking and analyzing website functionality can be a complex process though, especially for the business or website owner who’s still getting used to the online space. I mean, there are web pages to design, functions to program, testing tools to integrate, analytics to understand…

So we’ve done some of the hard work for you. We’ve performed our own tests and researched countless others to bring you three of the most simple website tweaks that we’re certain will increase your online conversions.

Continue reading “Website Owner? You’ll kick yourself if you haven’t implemented these 3 simple tactics to boost conversions” »

Here’s insight from 5,000 marketers on how 2015 will play out

Jan19
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Now in it’s second year, the Salesforce State of Marketing report was published last week, providing insight into the industry’s priorities, challenges, and metrics for 2015.

Five thousand marketers participated, giving us anĀ in-depth look at their approach to email, social, and mobile marketing. Here’s a quick look at a few stats and takeaways.

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Report: Only 8% of brands believe their Marketing team is strong in all digital areas

Nov10
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New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital marketing skills shortage.

Surveying 747 brands and agencies, the study found a ā€œsubstantial gapā€ between the number of organizations searching for employees with strong digital marketing skills, and the talent available.

While 71 percent of large brand/enterprise organizations believe their digital marketing team is strong in some areas, their employees exhibit mediocrity/weakness in others when importance and strength are analyzed together, with sizable gaps in every area studied.

Continue reading “Report: Only 8% of brands believe their Marketing team is strong in all digital areas” »